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5 Marketing Lessons From a Unique Nonprofit That Sells Products (and why the world needs marketers today more than ever)

June 10, 2020 — The world needs marketers today more than ever — your unique skillset, the way you see the world, the way you connect those who produce value with those who seek it.

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Marketing 101: What is lead attribution?

June 4, 2020 — Lead attribution is the process of determining which marketing activities should be credited for bringing in a potential customer, also known as a lead.

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Customer Discovery: 4 mini marketing case studies showing how companies discovered what their customers wanted

June 2, 2020 — These case studies show how getting it wrong (and admitting that we all probably make incorrect and unfounded assumptions about our customers every day) is the first step to true customer discovery and marketing results. 

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