Marcus by Goldman Sachs keeps growing by providing high-value banking products that are simple to use and easy to understand.
Data — finding, analyzing and benefiting from it — drives personalization and customer experience. Improving its use is getting a revamp.
Reports from banking's front lines as branches reopen paint a different picture from the usual predictions about consumer banking behavior.
Banks and credit unions would do well to use micro-influencers. Often these people are available, more effective and much less costly. Read Article
Understanding gender-based differences in banking behavior and perception can help improve financial inclusion and literacy for women. Read Article
Direct bank model's appeal grew during coronavirus crisis and points to need to improve online and mobile channels' ability to fulfill needs. Read Article
Too many financial institutions have undifferentiated brands and inconsistent digital CX, which will hinder them in the post-pandemic period. Read Article
Good financial content marketing is hot, but easily avoidable mistakes produce material that leaves younger generations cold and disengaged.Read Article
A challenger bank's credit marketplace could be seen as a threat or a way forward for banks and credit unions as banking continues to evolve.Read Article
Digital lending automation and advanced analytics are required to meet the future demand for loans in a post-COVID world. Read Article
Customer-centric thinking propelled digital financial brands through COVID disruptions. Such strategies drive a cultural shift for growth.Read Article
COVID showed what banks and credit unions are capable of digitally. To keep the momentum going they must rethink distribution and process. Read Article
Touted for many years as the next big thing, RTP is now beginning to accelerate in the U.S., impacting P2P, payroll, disbursements and more. Read Article
Banks and credit unions increasingly must leverage data, innovation and a platform business model to deliver digital banking solutions. Read Article
In the post-virus era, social media skills will become an even greater competitive advantage, especially for those selling new services. Read Article
Often martech doesn't live up to its billing. Sometimes it's been oversold. But sometimes misguided implementation should take the blame. Read Article
Some channels, like community events, may only return virtually. Others, like video, will continue their rapid growth after the crisis. Read Article
The 'test-and-learn' approach to decision making is key to becoming digitally agile. But few banks and credit unions apply it effectively.Read Article
Beating 3 challenges community banks and credit unions face when they are going through a major institutional redefinition. Read Article
Challenger banks and other fintechs have hit a rough stretch due to funding issues and lower revenue. But don't start celebrating just yet. Read Article
A frictionless digital customer experience requires simplicity, transparency, personalization, consistency and trust.Read Article