It’s Time For Banking To Stop Faking Digital
Digital banking does not normally meet consumer expectations set by digital leaders like Amazon, Netflix, Uber, Spotify or Zoom.
Building Better Banking Services for Women
Designing financial products solely based on gender may actually alienate consumers. Financial marketers should focus on sub-segments' needs.
Marcus by Goldman Sachs: Perfectly Positioned Post Pandemic
Marcus by Goldman Sachs keeps growing by providing high-value banking products that are simple to use and easy to understand.
How CX Strategies Must Morph for the Post-COVID Reality
Data — finding, analyzing and benefiting from it — drives personalization and customer experience. Improving its use is getting a revamp.
How People’s Changing Habits Will Impact the Future of Branch Banking
Reports from banking's front lines as branches reopen paint a different picture from the usual predictions about consumer banking behavior.
Why Financial Marketers Should Skip Celebrities and Tap Web Experts
Banks and credit unions would do well to use micro-influencers. Often these people are available, more effective and much less costly. Read Article
Improved Focus on Women’s Needs a Must for Financial Institutions
Understanding gender-based differences in banking behavior and perception can help improve financial inclusion and literacy for women. Read Article
Digital Reliability and Strong Products Gave Bank Leaders COVID Edge
Direct bank model's appeal grew during coronavirus crisis and points to need to improve online and mobile channels' ability to fulfill needs. Read Article
Life After Lockdown: Why a Relevant Brand Purpose is Vital for Banks
Too many financial institutions have undifferentiated brands and inconsistent digital CX, which will hinder them in the post-pandemic period. Read Article
5 Reasons Millennials Hate Your Bank’s Content Marketing — And Fixing It
Good financial content marketing is hot, but easily avoidable mistakes produce material that leaves younger generations cold and disengaged.Read Article
A Hybrid Fintech Startup Foretells Banking’s Future
A challenger bank's credit marketplace could be seen as a threat or a way forward for banks and credit unions as banking continues to evolve.Read Article
COVID-19 Provides Unprecedented Lending Opportunities
Digital lending automation and advanced analytics are required to meet the future demand for loans in a post-COVID world. Read Article
Post-Pandemic Growth: Those With a ‘Don’t Rest’ Attitude Will Prevail
Customer-centric thinking propelled digital financial brands through COVID disruptions. Such strategies drive a cultural shift for growth.Read Article
Why Financial Institutions Must Overhaul Their Retail Banking Strategies
COVID showed what banks and credit unions are capable of digitally. To keep the momentum going they must rethink distribution and process. Read Article
Why Real-Time Payments Are Quickly Becoming Table Stakes
Touted for many years as the next big thing, RTP is now beginning to accelerate in the U.S., impacting P2P, payroll, disbursements and more. Read Article
COVID-19 Accelerates Urgency For Digital Banking Transformation
Banks and credit unions increasingly must leverage data, innovation and a platform business model to deliver digital banking solutions. Read Article
A Social Selling Roadmap for Financial Institutions
In the post-virus era, social media skills will become an even greater competitive advantage, especially for those selling new services. Read Article
Banks & Credit Unions Must Get Serious About Marketing Automation Now
Often martech doesn't live up to its billing. Sometimes it's been oversold. But sometimes misguided implementation should take the blame. Read Article
How the COVID Crisis Is Revamping Financial Marketing Strategies
Some channels, like community events, may only return virtually. Others, like video, will continue their rapid growth after the crisis. Read Article
Three Reasons Financial Institutions Fail at Digital CX
The 'test-and-learn' approach to decision making is key to becoming digitally agile. But few banks and credit unions apply it effectively.Read Article
The Digital Transformation Playbooks for Financial Institutions
Beating 3 challenges community banks and credit unions face when they are going through a major institutional redefinition. Read Article
Are Challenger Banks on the Rocks? Or Will They Rock You?
Challenger banks and other fintechs have hit a rough stretch due to funding issues and lower revenue. But don't start celebrating just yet. Read Article
Most Financial Institutions Still Make Banking Too Difficult
A frictionless digital customer experience requires simplicity, transparency, personalization, consistency and trust.Read Article